Alan Gelb Author and Founder

About Alan Gelb

A widely published writer of fiction and nonfiction, Alan Gelb first began to explore the college admissions essay when his own sons were going through the application process. As a marketing communications consultant for higher education, Alan had a long history of writing recruitment and development materials for top colleges and universities across the country, and so had a sense of what the schools were looking for. Putting that together with his understanding of the narrative form, he came up with a unique approach to the personal statement.

As he continued to work with college applicants, Alan collected his theories in his book Conquering the College Admissions Essay in 10 Steps, published by Ten Speed Press in 2008. Soon to be published in its third edition, this slim volume has taught thousands of students how to create a one-of-a-kind essay and is consistently ranked the #1 college essay book on Amazon. Each year, Alan and his team work with students all over the world, helping them to uncover very special stories that admissions counselors remember.

In 2015, Alan published a new book with Tarcher Penguin, Having the Last Say: Capturing Your Legacy in One Small Story. This builds on the work he has done with high school students to enable older people to engage in life review and create narratives that explore their values and beliefs.

Contact Alan Directly:

Upcoming Speaking Engagements:

June 12 7:00pm
Newton Library, Newton MA

September 12 7:00pm
Greenwich Library, Greenwich CT

About The Book

Now in its third edition, Conquering the College Admissions Essay in 10 Steps is regularly ranked #1 on Amazon among all books on how to write the personal statement. There are several reasons for its success:


  • It offers a foolproof structure that anyone can understand and follow.
  • It is brief and to the point.
  • Most of the books on the market that focus on writing the college admissions essay actually focus more on general admissions advice.

Conquering the College Admissions Essay in 10 Steps focuses exclusively on the writing process, walking you step-by-step through model essays by actual college applicants.

Read Amazon Reviews

Lily’s College Essay

“I know you’re terrified of this act,” said Ann, my director, “but you have to let yourself become vulnerable. We’re all here to support you. Trust us. We love you.” 

We were just days away from performing Our Town. I was Emily, I needed a breakthrough, and this was Act Three.


At the end of this act, Emily, my character, dies but has the chance to relive a day with her family. She learns that the people around her did not really see what was important in life. Her idealized recollection of her life is shattered. She is deeply disappointed and saddened by her discovery. The only way to perform this last act is with great emotion. But, even though I knew this, I would not allow myself to go to a place where I could really feel Emily’s pain and loss. 

A few months before I left for this theater program, my sister, Beth, who was living in Chile, suffered a seizure. We learned that it was caused by a brain tumor that had been growing undetected for many years. Beth was flown home immediately for brain surgery.



The first time I saw my sister in seven months, she was in the hospital on a stretcher with IVs in her arm. The night before her operation, the doctor told us what could happen during brain surgery. Beth could become paralyzed, lose memory, and she could die. I have never been so sad and terrified in my entire life, and I was so angry that this had happened. As it turned out, Beth came through the surgery well and the tumor was benign, but the horror of the experience has stayed with me. 

Day after day, we rehearsed the last act and day after day I stayed dry-eyed and emotionless.


Talking to Ann, I came to realize why I couldn’t get to the feelings that this act required. The scene hit too close to home for me. Death had come so close and I did not want to relive those feelings. 

I stood there and said my lines. I tried as hard as I could to not just talk about death, but to allow myself to feel. I couldn’t. Ann stopped the rehearsal. She asked a staff member, Howie, to go on stage. “Hold Lily. Don’t let her fall,” Ann said, “but try to make her feel physically off balance.”



Howie held on to my shoulders and pulled me in all different directions. As this happened, I said my lines and suddenly started to cry my heart out.


This was my breakthrough. 

My sister’s illness threw me off balance and changed my life forever. When, once again, I was thrown off balance, Act Three changed forever. In that moment, during rehearsal, my defenses fell and I was able to reconnect to the sadness I had felt. I discovered that I could go there again safely and grow from this experience. From that moment on, each rehearsal and each performance was done with great emotion. We were days away from performing Our Town. I was Emily, I had a breakthrough, and that was my Act Three.